Creators are always short on time. There are never enough hours to dream up content ideas, film them, edit them, and post them at the right time (daily or weekly). And then there’s promoting said content The whole process is a lot.

But as they say in those 1980s infomercials, “But, wait! There’s more!” 
If you’re lucky enough to create content that generates killer engagement, guess what? Now, you’ve got a new can of worms: responding to all the DMs and comments that you get. But here’s the thing: you’re busy. So, who’s doing all of that reply work? 
We are.

With Manychat, you can automate comments on your posts, Reels, and Live streams. You can reply both privately and publicly. This way, you’ll increase conversion by sending DMs, and the response time is much faster. 
Plus, you’ll increase engagement with your followers, which sign

als to Instagram to show the post more frequently because people are commenting. Everyone wins! 

How Automated Comments Boost Engagement

Instagram thrives on interaction — likes, shares, and especially comments. The more active your comment section, the more likely the algorithm boosts your post to the feed or Explore page.

But here’s the catch: Today’s users expect real connection. 80% of Instagram users expect a response within 24 hours; 40% within one hour. Fall short, and you risk looking unresponsive or out of touch.

That’s where Comments Automation comes in. When someone leaves a comment, it can instantly send them a DM and pull them into a Manychat flow — giving them the fast, personalized attention they’re looking for.

You also have complete control. You can choose which posts get automated replies, set trigger words, and craft exactly what message or DM sequence to send.

And don’t underestimate the power of moderation. Hiding spammy or toxic comments and highlighting positive interactions can lead to a 35% increase in engagement. Clean, curated comment sections keep your brand trustworthy and your posts more discoverable.

FYI: Manychat doesn’t automatically filter out spam or toxic comments, so you have to do this manually. However, you can use the AI Step feature to automatically respond to positive interactions on your posts, keeping your comments section active, optimistic, and inviting for new followers.

Plus, the comments themselves? They’re a goldmine of real-time feedback. Use them to spot trends, fine-tune your messaging, and give your audience more of what they love.

Ready for more? Check out These Advanced Comments Automation Tips

Whether you want to run a giveaway, collect leads, or simply keep your fans feeling seen, Manychat makes it easy to automate replies to comments on your posts or reels, publicly and privately.

Let’s walk through how to set it up.

Leverage Tags and Conditions

Segment your audience based on the content of their comments. For example:

• Tag users as “dog lovers” vs. “cat lovers” and tailor follow-ups

• Use Conditions to send targeted offers or content

This is where automation meets personalization.

Refine your content based on comments

Think of your comment section as a real-time focus group. Pay attention to:

• Common questions

• Feature requests

• What people are actually excited about

Use those insights to shape your content strategy, product development, or promo campaigns.